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Shapo Magazine: field stories on digital marketing

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A digital war room in a shelter: when the north was left alone, Kiryat Shmona's youth kept workingFrom screen to show floor: how a factory's brand language left digital and built a boothWhat does a customer cost? Start with what you knowCustom code or a site builder? Start with the jobMarketing data: what to measure before moving budgetBusiness video starts with a question, not a cameraConnecting digital marketing study with real workA northern business serving the country: make the offer clear
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A digital war room in a shelter: when the north was left alone, Kiryat Shmona's youth kept working

During the war, a dedicated shelter became a war room that provided digital services to businesses. It was staffed by young people from Kiryat Shmona and the area who chose to stay.

Shapo Magazine desk · 2 min read

Industry

From screen to show floor: how a factory's brand language left digital and built a booth

Measurement

What does a customer cost? Start with what you know

People

People

"I was a business owner before I was a digital guy"

Before Shapo, Michel Zvigi stood behind the chair serving customers every day. From there he brought what the industry lacks most: how an owner feels when the diary is empty.

Michel ZvigiRead the full story →
People

Michel Zvigi: "Don't count likes. Count customers."

He shows up at the business, shoots, builds, advertises and measures every shekel. He also lectures, supports colleges and courses in the field, and teaches business owners to do the same.

Michel ZvigiRead the full story →

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Shapo Magazine | Field stories on digital marketing