Shapo Magazine: field stories on digital marketing
Shapo Magazine.
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Thursday, 12 November 2026
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A digital war room in a shelter: when the north was left alone, Kiryat Shmona's youth kept workingFrom screen to show floor: how a factory's brand language left digital and built a boothWhat does a customer cost? Start with what you knowCustom code or a site builder? Start with the jobMarketing data: what to measure before moving budgetBusiness video starts with a question, not a cameraConnecting digital marketing study with real workA northern business serving the country: make the offer clear
Exclusive
ExclusiveA digital war room in a shelter: when the north was left alone, Kiryat Shmona's youth kept working
During the war, a dedicated shelter became a war room that provided digital services to businesses. It was staffed by young people from Kiryat Shmona and the area who chose to stay.
Michel ZvigiRead the full story →
ExclusiveUnder fire: how northern businesses opened in the center, and stayed
When the north emptied out, their customers were left behind. Shapo Digital didn't wait for a ceasefire: it moved their marketing to central Israel, and they grew from there.
Michel ZvigiRead the full story →Got a business?
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