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From digital to the field · SUBCON ISRAEL

Shapo Digital planned and designed an exhibition booth for ZDF Plastic Services at SUBCON ISRAEL, the annual engineering and manufacturing show in Israel.

Michel Zvigi · Shapo Magazine2 min readWhatsAppFacebook

With our clients we don't stay inside digital borders. We go out to the field with them, in Israel and even abroad.

At SUBCON ISRAEL, the annual gathering of the engineering and manufacturing industry, ZDF Plastic Services exhibited a booth we planned and designed. The goal was clear: anyone who knows the brand from its site and social channels should recognize it instantly on the show floor.

We took the design line that carries the client in digital, its colors, typography and messages, and brought it to the booth: the company's departments, process stages, quality standards and sample products, laid out like the website, so a visitor understands in seconds what the factory does and who it serves.

Consistency like this isn't decoration. It's what builds a brand: the same message, language and promise at every touchpoint, from a Facebook campaign to a conversation at the stand.

Already looking forward to the next project.

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