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A digital war room in a shelter: when the north was left alone, Kiryat Shmona's youth kept workingFrom screen to show floor: how a factory's brand language left digital and built a boothWhat does a customer cost? Start with what you knowCustom code or a site builder? Start with the jobMarketing data: what to measure before moving budgetBusiness video starts with a question, not a cameraConnecting digital marketing study with real workA northern business serving the country: make the offer clear
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A digital war room in a shelter: when the north was left alone, Kiryat Shmona's youth kept working

During the war, a dedicated shelter became a war room that provided digital services to businesses. It was staffed by young people from Kiryat Shmona and the area who chose to stay.

Shapo Magazine desk · 2 min read

Industry

From screen to show floor: how a factory's brand language left digital and built a booth

Measurement

What does a customer cost? Start with what you know

Measurement

Measurement

What does a customer cost? Start with what you know

Customer acquisition cost compares the expenses a business chooses to include with new paying customers. Organize the data before deciding what to change.

Michel ZvigiRead the full story →
Measurement

Marketing data: what to measure before moving budget

Useful measurement starts with one business question, a clear data source and consent. Build a practical picture without drowning in dashboards.

Michel ZvigiRead the full story →

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Shapo Magazine | Field stories on digital marketing