The founder
He shows up at the business, shoots, builds, advertises and measures every shekel. He also lectures, supports colleges and courses in the field, and teaches business owners to do the same.
Michel Zvigi founded Shapo Digital on one simple belief: a business owner doesn't need more posts, he needs customers. So every Shapo job starts on the ground, inside the business, not in a meeting room.
He arrives with a crew for a shoot day, learns what really hurts, and builds the campaign, site and content around it. Then comes the part most agencies skip: measurement. What worked, what it cost and what gets cut.
Beyond client work, Michel is also an educator. He lectures, teaches business owners to think about marketing in numbers, and provides guidance and technical support to a range of colleges and courses in digital. Knowledge built in the field is passed on to the next generation of marketers.
Shapo works with businesses across Israel today: hospitality, catering and food, manufacturing, real estate and political campaigns.
Stories
- A digital war room in a shelter: when the north was left alone, Kiryat Shmona's youth kept working→
- From screen to show floor: how a factory's brand language left digital and built a booth→
- What does a customer cost? Start with what you know→
- Custom code or a site builder? Start with the job→
- Marketing data: what to measure before moving budget→
- Business video starts with a question, not a camera→
- Connecting digital marketing study with real work→
- A northern business serving the country: make the offer clear→
- Under fire: how northern businesses opened in the center, and stayed→
- An owner wakes up. What he cares about is his kids' chocolate sandwich, not likes→
- Shapo is building tech that finds customers in real time, with AI agents→
- "I tripled my inquiries, if not quadrupled them"→
- "I was a business owner before I was a digital guy"→
- A factory selling to businesses needs a site that talks like an engineer→
- One shoot day. A month of content.→
- One message for employers: we take the load off you→
- Bringing women into digital→
- ₪300, 80K views and the city's largest faction→
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