Teaching · colleges and courses
Good instruction connects concepts, tools and workflow to practice without pretending one formula fits every business.
A digital course teaches tools and terms, but real work requires an order of operations. Start with a goal, define an audience, select a channel and decide how to check whether it helped.
In college or course mentoring, learners can work through a professional decision: what information is missing, what can be collected and what should not be inferred.
Michel Zvigi lectures and mentors colleges and courses in the field. The teaching draws on marketing, website development, content production and measurement, while recognizing that each business needs its own approach.
Learners practice judgment, not just operating a tool. Exercises can be adapted to the group, curriculum and institution’s goals.
More in the magazine
Next story
A northern business serving the country: make the offer clear →
A practical tool for business owners
What does a customer really cost?
A practical guide to collect the right data, calculate and choose the next step.
Got a business?
Let's talk.
A short call, no strings. We'll understand what you need and tell you honestly if we're the right fit.