The founder
He shows up at the business, shoots, builds, advertises and measures every shekel. He also lectures, supports colleges and courses in the field, and teaches business owners to do the same.
Michel Zvigi founded Shapo Digital on one simple belief: a business owner doesn't need more posts, he needs customers. So every Shapo job starts on the ground, inside the business, not in a meeting room.
He arrives with a crew for a shoot day, learns what really hurts, and builds the campaign, site and content around it. Then comes the part most agencies skip: measurement. What worked, what it cost and what gets cut.
Beyond client work, Michel is also an educator. He lectures, teaches business owners to think about marketing in numbers, and provides guidance and technical support to a range of colleges and courses in digital. Knowledge built in the field is passed on to the next generation of marketers.
Shapo works with businesses across Israel today: hospitality, catering and food, manufacturing, real estate and political campaigns.
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