Guide · video production
Planning a shoot around the message, location and desired action creates footage for a website and social channels.
Before a shoot, decide who the video is for and what the viewer should understand or do afterward. That message shapes scenes, duration and format.
Prepare a shot list: location, process, details, people who consent to appear and the closing action. Film at the actual workplace while respecting privacy and the business’s boundaries.
Plan vertical and horizontal versions in advance. Choose the composition, leave room for captions and keep the action central instead of cropping a landscape film later.
During editing, check pacing, sound and captions, and make sure the story is clear without sound. Website loops need a pause control and reduced-motion support.
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