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Guide · choosing a platform

There is no single fit for everyone. Site structure, operations, integrations and the team maintaining it determine the right platform.

Michel Zvigi · Shapo Magazine2 min readWhatsAppFacebook

Before choosing technology, write down what the site must do: present services, publish content, collect inquiries, connect to an existing system or support a more complex process.

A ready-made platform may suit a straightforward content site when someone can maintain it and existing tools fit the need. Include hosting, plugins, security updates and backups in the decision.

Custom development can fit when the project needs tailored structure, integrations, speed or an experience that does not fit a template. It requires planning, testing and a clear maintenance path.

Compare setup and maintenance costs, accessibility, performance, content ownership and room to grow. The best choice is the one the business can operate over time.

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