Election campaign · Kiryat Shmona 2025
A brand-new list, a city back from evacuation and a ₪300 ad budget. How the campaign made Kol HaToshavim the largest faction on Kiryat Shmona's council.
- 3/15
- Seats, largest faction
- 80K
- Views on the opening video
- ₪300
- Paid budget, whole campaign
Kiryat Shmona's municipal election was anything but ordinary. The city had been evacuated during the war and the vote was postponed twice, finally taking place on 18 February 2025. Ten lists ran for the council's 15 seats.
One of them was brand new: Kol HaToshavim, led by Zeevik Zvigi. When the votes were counted it was the largest faction on the council with 3 seats, more than the mayor's list, Likud or any other list.
The official digital campaign was led by Michel Zvigi, founder of Shapo Digital. The paid budget for the entire campaign: ₪300. "We had no money to buy reach," he says, "so every video had to be one people wanted to watch and share themselves."
The opening video, shot against Mount Hermon, went up on a new page with a few hundred followers and passed 80,000 views. "It was a time of war and evacuation and people didn't want more promises. Every video gave residents something real. People started waiting for the next one."
Zeevik Zvigi now serves as deputy and acting mayor of Kiryat Shmona.
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