Led by Shapo and Colleague · funded by Bank Hapoalim
Bank Hapoalim funded a Yasmin association project bringing women into digital and business. Michel Zvigi and the Colleague ad agency led the project together.
Digital marketing is one of the strongest tools today for starting a business, growing it and reaching customers wherever you live. The Yasmin association works to bring women into digital and business, and Bank Hapoalim funded a dedicated project.
The project was led by Michel Zvigi, founder of Shapo Digital, together with the Colleague ad agency. The goal: give women field-tested tools for building a digital presence that brings customers, and measuring every shekel.
It isn't the first time Shapo has been on the teaching side. Michel provides guidance and technical support to a range of colleges and courses in digital, bringing in what works in the field today, not what worked five years ago.
For us it is a natural extension of what we do every day with business owners: not theory, but tools you can use tomorrow morning.
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