Hot · Tech
Beyond campaigns and content, Shapo is building its own IP: a system of AI agents that spots opportunities and potential customers for the agency's clients.
Most agencies wait for the customer to show up: post an ad and hope someone clicks. Shapo Digital is working in the opposite direction.
The agency is developing its own technology IP: a system of AI agents running in the background, scanning the digital landscape and spotting opportunities and potential customers in real time for Shapo's clients.
"An owner doesn't need another tool to learn," says Michel Zvigi. "He needs someone working for him even while he sleeps. That's what these agents do."
The idea is simple: instead of waiting for the phone to ring, reach first the people already looking for what the business sells. Development is ongoing, and it's part of how Shapo sees marketing in the years ahead: smarter, faster, more measurable.
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