Video · On-site shoot day
We arrive in the morning and leave at noon with a month of material: the product, the people, the owner, and moments you can't stage.
Most businesses film on a phone between customers, and it shows. On a Shapo shoot day Michel arrives with a crew and a clear plan of what we shoot and why.
We shoot what sells: the product up close, the customers walking in, the owner speaking in his own words. People buy from people, so there's no stock and no pose.
One day of footage becomes reels, stories and campaign creative for a whole month. The content doesn't vanish after a week, and the owner doesn't have to be on camera every day.
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